How COVID-19 will change our lives

COVID-19 is driving an unprecedented change in consumer behavior, this change translates into drastic modifications in purchasing decisions, which will affect the future of the home care and industrial and institutional cleaning market.

Given the importance of health and safety during a pandemic, product quality and efficacy have become key drivers in the consumer packaged product categories, we also know that people are willing to pay more for products that differ from others.

This marks a notable change from what was happening before the COVID-19 outbreak, before the pandemic, the preference in consumer product claims was focused on natural ingredients and consumers were willing to pay more for products that had differentiated claims in those areas.